The Gathered Kind

You ever feel like you need to be online 25 hours a day just to keep your business alive?

Between homeschooling lessons, dinner plans, and finding that one missing shoe (again), showing up on social media can start to feel like one more full-time job.

Instagram wants Reels. TikTok wants trends. Everyone’s telling you to post more, engage more, share more. But what if you’re already giving everything you’ve got — to your family, your home, your calling — and there’s just not much “more” left to give?

That’s where Pinterest changed everything for me.

Because while the rest of the internet moves at lightning speed, Pinterest moves at a mama’s pace.
It doesn’t demand your face, your energy, or your constant attention. You can create something once, and it keeps working for you in the background — like a quiet little worker bee sending traffic to your blog, products, or affiliate links while you’re folding laundry or making lunch.

And that’s why I fell in love with it. Pinterest gave me permission to breathe — and still build momentum.

In this post, I’m going to show you how Pinterest can do the same for you.
We’ll walk through how it works, how to set it up, and how to use it to drive real traffic (without burning out in the process).

Quick disclosure: some of the links below are affiliate links, which means I may earn a small commission if you choose to purchase through them — never at an extra cost to you. I only recommend what I genuinely use and believe aligns with purpose, peace, and provision.

Why Pinterest Works (Especially for Moms)

Let’s get one thing straight — Pinterest isn’t just another social media platform.
It’s a search engine — a visual Google where people go to find solutions and make decisions.

And that changes everything.

Because while Instagram wants your face and TikTok wants your time, Pinterest wants your ideas.
It rewards consistency, not chaos. Longevity, not loudness.

When you pin something today, it can still bring you traffic six months (or six years) from now.
That’s not an algorithmic miracle — that’s strategy.

See, your pins don’t disappear in a feed. They circulate, they resurface, they keep showing up for new people who are searching for the exact thing you offer.
That means every post, blog, product, or freebie you share has the potential to reach new eyes again and again — even while you’re making dinner or chasing toddlers.

And for busy moms like us? That’s freedom.

Freedom from constantly needing to “show up.”
Freedom from comparing yourself to creators who seem to live online.
Freedom from burnout.

Because Pinterest works while you rest.

Setting Up an Optimized Account (Without Losing Your Mind)

Okay, so you’re convinced Pinterest might just be your new best friend.
But before it can start working for you, we need to make sure your foundation is solid. Don’t worry — this isn’t one of those tech-heavy “setup tutorials.” I’m going to walk you through the basics in plain mom-language.

Step 1: Switch to a business account.
It’s free, and it unlocks analytics so you can actually see what’s working. You’ll be able to track your traffic, saves, and clicks — which is how you’ll know what your audience loves most.

Step 2: Claim your website.
If you have a blog, Payhip shop, or digital product page, this tells Pinterest, “Hey, this content belongs to me.” It builds credibility and helps Pinterest connect your pins back to your site.

Step 3: Write a keyword-rich bio.
Instead of “Boy mom & coffee lover ☕,” try something like “Helping busy moms simplify homeschool + make money from home.” Think about what your people are searching for, and write it that way.

Step 4: Create 5–10 focused boards.
Each board should reflect something you actually talk about — not random dream boards from 2012. For example, instead of “Mom Life,” name it “Homeschool Tips for Beginners” or “Faith & Motherhood Encouragement.”

Step 5: Use Pinterest SEO naturally.
When you create a board or write a pin description, sprinkle in the phrases you’d type if you were searching for that topic. (Things like “Pinterest marketing for beginners,” “faith for moms,” or “how to start homeschooling.”)

That’s it. No fancy formulas. Just clean, clear, searchable foundations.
You don’t need to master everything overnight — Pinterest rewards small, consistent effort over time.

Your only job right now? Get your account set up, and let it start speaking your language.

The Power of Pins (a.k.a. Business Billboards)

Here’s where the magic happens, friend.
Because pins aren’t just pretty — they’re profitable.

Every pin you create is like a mini billboard floating around the internet, quietly pointing people back to your world.

Think about it this way:
Instagram posts are like conversations that disappear when the room clears out.
Pinterest pins? They’re like signs along a highway that never shuts down.

Someone could be searching for “how to start homeschooling,” “faith-based business ideas,” or “easy dinner recipes,” and boom — your pin shows up, leading them straight to your blog post, your product, or your freebie.

And the best part?
You don’t have to be there when it happens.

Pinterest keeps your content in circulation long after you’ve hit “publish.”

I remember the first time it clicked for me.
I had pinned something simple — a quote about balancing mom life and business — and then I didn’t touch Pinterest for a few weeks. One morning, I checked my analytics and realized that single pin had brought hundreds of new visitors to my site while I was asleep.
That was the moment I thought, Oh. This is how I stop hustling and start building something sustainable.

So when you’re designing your next pin in Canva, I want you to picture it as a little employee with a mission.
Its job isn’t to sit there and look cute.
Its job is to drive traffic back to your business — your offers, your content, your message.

And when you have dozens (or hundreds) of those pins out there doing the same thing?
That’s how momentum starts to snowball.

Batch, Schedule, and Rest

I’ll be honest — the only way Pinterest works for me is if it fits around my real life, not the other way around.

I don’t have time to spend hours designing pins or analyzing analytics every day. Between homeschooling, dinner, and laundry piles that somehow multiply overnight, I needed a rhythm that worked when I didn’t.

So here’s what my Pinterest routine actually looks like:

One day a week, I batch everything.
I open Canva Pro, make 10–15 new pins, and save them all in a folder.
Some are quote graphics, some promote blog posts, and others link to freebies or affiliate offers. (I also use Pinterest Templates when I want to move faster — total lifesaver.)

Then, I schedule them all in Tailwind — my secret weapon for staying consistent without losing my mind.
It automatically spaces my pins out throughout the week, so while I’m busy teaching math or cooking dinner, my business is still showing up online.

Once it’s scheduled, I close my laptop and let it work.
No guilt, no overthinking, no pressure to be “active.”

I call it peaceful marketing — the kind that allows you to rest without falling behind.

Because the truth is, we weren’t meant to hustle nonstop.
We were meant to create, to nurture, to build something that lasts.
Pinterest gives me space to do all three — and it can do the same for you.

From Pinterest to Profit

Here’s the truth most creators miss: traffic alone doesn’t pay the bills.
But what that traffic leads to absolutely can.

Every pin you post should have a purpose — a destination that connects people to your bigger picture.
Think of it like a path:
Pinterest → your blog → your freebie → your email list → your offers → your income.

That’s the flow that turns curiosity into connection and connection into cash.

When I started treating Pinterest like a business tool instead of a hobby, everything changed.
I stopped pinning just for fun and started pinning with intention — linking to my blog posts, my digital products on Payhip, and affiliate programs like Quote Page Collective, Tailwind, and Canva Pro.

Now, instead of asking myself, “What should I post today?”
I ask, “What do I want people to find?”

And the beauty of Pinterest is that every pin keeps sending people down those paths — long after you’ve created it.

It’s not about overnight virality; it’s about steady, sustainable growth.
One pin that brings five clicks a day might not sound like much, but multiply that by 100 pins… that’s 500 new eyes on your business every single day.

That’s how quiet consistency turns into passive income.

And if you’re ready to take the next step — to stop guessing and start growing — my free guide, Pinterest Power for Moms, will walk you through how to do it strategically, even in the middle of mom life.

Final Encouragement + Freebie CTA

Mama, hear me on this — you don’t have to hustle to be seen.
You don’t have to dance on camera, chase every algorithm, or be glued to your phone to build something that matters.

Pinterest can be your quiet worker — the one that keeps spreading your message while you’re living your life.
While you’re teaching a lesson.
While you’re wiping tears.
While you’re laughing around the dinner table.

Because that’s what we’re building here — not just traffic, but legacy.
A rhythm of marketing that honors your season, your sanity, and your calling.

So take a breath.
Open your laptop.
And start where you are — one pin, one idea, one step at a time.

If you’re ready to turn your pins into purpose-driven traffic (without being online 24/7), grab my free guide Pinterest Power for Moms.
It’ll walk you through the exact steps to get your account growing — even if you’re brand new, short on time, and covered in peanut butter. 🥰

👉 Download Pinterest Power for Moms Here

You’ve got this. And Pinterest? It’s about to make your message multiply.